Innovation and New Product Development Case Study

Innovate for Growth: Immelt’s Strategy for GE

OR

Abstract:
Jeffrey Immelt became Chairman and CEO of GE in September 2001. Succeeding Jack Welch was a challenge in itself, but instead of trying to emulate Welch’s time tested corporate management philosophies, Immelt charted his own leadership style and brought about a cultural revolution in GE. Expectations were high and the challenges were many. Immelt had to face several challenges. He had to provide leadership and lend vision to a large, diverse conglomerate like GE in the post 9/11 volatile global business scenario. He also had to shift the company’s focus towards innovation and customer centricity in addition to posting continued growth in a sluggish economy. The case study discusses Immelt’s innovation and customer centric approach and the impact it would have on the company.

Pedagogical Objectives:

• To discuss the role of innovation in GE
• To discuss the different leadership style and its impact at GE.

Keywords : Leadership style; situational leadership; Innovative strategies; Jack Welch; cultural revolution; organic growth; challenges; share price; six sigma; Innovation Management Case Study; GE Global; work out plan; sluggish economic market; innovation

Contents:

• Emergence of a Conglomerate
• Jack Welch's Leadership at GE
• GE under Immelt
• Challenges Ahead